How Search Engine Works?

Search engines perform several activities in order to deliver search results.

  • Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider (or Googlebot, in case of Google).
  • Indexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
  • Processing – When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database.
  • Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
  • Retrieving Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in results relevancy.

Advertisements

Search box on google search results

flipkart.png

 

Look at the above screenshot, if you search for ‘flipkart’ on google you will be seeing a search box where you can search anything inside flipkart website, which could improve the site visits, which opens up a chance for more and more profits and transactions especially on a e-commerce website. How to do it? Pretty simple, just add the below script tag on header portion, everything else will be taken care of google crawler.

 

{
“@context”: “http://schema.org”,
“@type”: “WebSite”,
“url”: “https://www.yourwebsite.com/”,
“potentialAction”: [{
“@type”: “SearchAction”,
“target”: “https://www.yourwebsite.com/search?keyword={search_term_string}”,
“query-input”: “required name=search_term_string”
},{
“@type”: “SearchAction”,
“target”: “android-app://your-app-url/search/?keyword={search_term_string}”,
“query-input”: “required name=search_term_string”
}]
}

Note: Remember you should have a valid search url (functionality) already present on your website/app for this purpose, else you need to add one.